Candy Crush Friends

2018, New York, USA

Experiential Event

Client: King, Credits: M&C Saatchi Sport & Entertainment, UNIT9

The biggest game launch ever, Candy Crush Friends Saga was unveiled on a world record-breaking scale of live gameplay in New York City. Loads of fans and celebrities gathered at Brookfield Place to see the game illuminated on a 26-story building, thrilling fans and setting a new world record for the largest architectural projection-mapped game ever.

As part of UNIT9, I played Candy Crush a lot in order to deconstruct the original game and create a bespoke version that would fit our canvas, built a 1:100 scale prototype for testing, supported designing visual content and oversaw the live gameplay on-site at the event. An exciting project led by Creative Director Kate Lynham.