Client: Philip Morris, Agency: Brave, Production: UNIT9

Philip Morris has designed IQOS, a new tobacco heating system. Thanks to sophisticated electronics, this device heats specially designed heated tobacco units up to 350°C, without combustion, fire, ash, or smoke. UNIT9 was commissioned to produced a series of educational films to illustrate this new way of smoking.

I supported the research and design of the physical objects and graphics for the optical illusions used in these films. A challenging project led by Creative Director Sean Pruen.